We Built Makken Because the Stack Was Eating the Floor
Sales teams were paying for a CRM, a dialer, and a call-AI tool that never talked to each other. Makken is one system that replaces all three: pipeline, power dialer, and call AI on one record, one bill.
Who We Are
Makken is an AI-native CRM built for SMB sales teams that live on the phone. We are not a CRM with bolt-ons. We are one system that combines pipeline, a built-in WebRTC power dialer with recording and transcription, and call AI that scores every call 0 to 100, reads sentiment and talk/listen ratio, and writes the summary. Gmail and Google Calendar are native per rep, daily call lists are AI-scored, and a performance layer runs the leaderboard and forecast.
We designed the system around how outbound floors actually run, from the first dial to a logged, scored, forecasted deal, so reps spend their day selling instead of doing data entry. One record per customer, one bill, one place the whole floor works.
Our Mission: Make Reps Better at Selling
Makken exists to give every sales team the AI, the dialer, and the edge that used to be locked behind six-figure enterprise contracts. The dialer puts reps on the phone, call AI scores and coaches every conversation, and the pipeline logs itself, so a five-rep floor competes like a fifty-rep one and tools make reps better at selling, not better at data entry.
Why We Build for Phone-First Sales Teams
Outbound floors have needs a generic CRM never serves. Reps live on the dial, every call is coaching data, and the number is due Friday. Makken is built for SMB sales orgs that sell on the phone, by operators who have run a floor and counted the dials.
We Understand the Floor
From the first dial to a closed deal, we know how reps work a list, how managers coach, and what actually moves quota.
One System, Not a Stack
Pipeline, power dialer, call AI, and Gmail and Calendar are native and on one record, replacing the Salesforce plus Orum plus Gong setup.
We Tie Every Call to Quota
Call scoring, deal-health, and forecasting connect each conversation to the number, so leaders see what is closing and why.
The Math Behind One System
The replaced stack runs five tools and five bills while reps spend most of the week off the phone. Makken collapses it to one system, one record, one bill.
See What It Replaces- Of the Week Reps Actually Spend Selling0%
- Cost Spread vs the CRM + Dialer + Gong Stack0x
- Bill and One Record, Not Five Disconnected Tools0x
Our Crew
A Team That Has Carried a Bag and Run a Floor
Makken is built by operators, engineers, and AI researchers who have sat on the floor and owned a number. No one needs the dialer, the pipeline, or call scoring explained. We already know what predictive dial does to connect rates, how a manager coaches off a call, and what actually closes a deal.
That shared instinct lets us ship fast and build the system the way a closer would. We are not another vendor for RevOps to manage. We are the dialer, the CRM, and the call AI on one record, so the floor can stop stitching tools together and get back on the phone.
Notes from the sales floor
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Run the whole floor on one product.
Replace the Salesforce + Pipedrive + Orum + Gong stack. One bill, one record, live in weeks — see the cost math on the first slide.
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